About Isioma
I ask questions about content. Quite often, the answers are about the organisation.
Who’s this for? What do they need to know? Why are there three versions? And who can decide which one stays?
I bring over 20 years’ professional experience to these questions. I help organisations work through them and turn the answers into better content, clearer structures and practical ways of working.
My experience spans B2B technology, fintech, payments and business travel, including the demands of managing content across markets.
How I got here
My career began in journalism in Nigeria and later took me to Stavanger, Norway, where I continued working as a journalist. London is home now.
Journalism taught me to investigate, question assumptions and find a clear story in complicated material. Those habits have stayed with me through enterprise marketing and content strategy.
As the websites and organisations became more complex, the work expanded to include content structure, reuse and the practical challenge of keeping information accurate across markets.
Today, I bring that editorial judgement to content architecture and governance.
How I work
I look at the content alongside the conditions that shape it: audience needs, business priorities, technology, ownership and the constraints teams work within.
I work with marketing, design, development, search and publishing teams. Depending on the problem, we might start with a customer question, a content audit or a conversation about who actually gets to decide.
Together, we establish what needs to change. That might mean a taxonomy, a content model, a new audience journey or a clearer route from request to publication.
A framework earns its keep when it helps someone make a decision.
I stay close to implementation because that is where recommendations meet real constraints. A useful strategy has to survive the handover.
Whose perspective counts?
As a Black woman who is often the only one in the room, I pay attention to whose expertise is heard - and whether it can change a decision.
This shapes how I approach audience research, personas and content reviews. Who helped define the audience? Whose needs have been assumed? What happens when someone challenges the brief?
Those choices affect what gets made and what gets missed. I consider them part of the strategy.
Currently
As of September 2026, I’m working with American Express Global Business Travel as a Digital Content Strategist, focusing on content architecture, governance and audience journeys.
For senior roles or consulting enquiries, get in touch to discuss fit and timing.
A little beyond work
I live in London with my two cats, Chioma and Chika. I run, write and have opinions about much more than websites.
It’s pronounced Ee-see-oma. The longstanding offer of cupcakes for making the effort with Isioma remains standard business practice.