Audits & Analyses
Content Planning
Strategy
Content Design
Audits & AnalysesI’ll work through thousands of content pages, content processes, and user and business needs to find out what’s broken and how to fix it. I begin all content strategy work this way, but it’s also a good stand-alone activity when we need to build a business case for more content budget.
Content PlanningImplementing a new CMS? Redesigning a large corporate website? Moving your content from where it is to where it needs to be is challenging.When you have large teams working towards a common goal, you need a plan. To achieve the success you’d like, you need to make sure that content quality, processes, resources, and requirements are adequately represented in that plan. I can help with that.
StrategyDoes your content reflect your brand, engage your audience, and encourage users to take action? A clear editorial strategy will help you get the right message to the right audience at the right time through the right channel. I work with you to create tone of voice guidelines, editorial calendars, content mix recommendations, and write style guides that enable you to better reflect your brand and meet business goals and user needs.
Content DesignThere’s much more to content than just writing it. What different content types do you have, or need? How do pages link to each other, and why? Could you re-use some content to be more consistent, user relevant, engaging and effective? I build content models, maps, matrices, templates, and detailed requirements to present the user with content in the simplest way possible especially in complicated content projects.
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